FAY SS15, I’ll be honest I’ve never heard of you. Is that a sin? We aren’t sure, but we’ll find out. Now I’m here typing away on the plane while en route back to Los Angeles after a brief trip to Joel Wright’s awesome art and tattoo studios hidden in Texarkana, Texas. Don’t worry, we couldn’t pronounce Texerkana until we got their either. Anyway, Fay’s SS15 collection managed to catch our eye while we took turns in the inky hot seat.
What can we say about Fay? Apparently they are part of Tod’s Group, and we love their quality, so we want to see these in person. It’s like the whole My Calvins thing got sent to street school with Nasir Mazhar and then graduated from VFiles. To my surprise I actually like the way they used the waistband style print all over….well, everything. The anoraks look great, and I think it would be nice to pick some up for a photoshoot. The only concern is that the idea behind their use of color is beyond me. Maybe they were trying to say something but it feels a bit convoluted. With the exception of the blues, everything else feels like an after thought.
Though maximalism isn’t really our game, Fay played it up well. I might actually consider wearing some of these cute pieces even without knowing much about Fay. That’s saying something coming from a couple who is extremely weary about anything with text on it. We only get more discerning when it’s brands own name. Damn we’re picky. Even though the text and loose cuts are boyish, their final layouts are still feminine, and still cute. Even the color (which I just criticized) helps bring out the playful femininity out of the collection, and saves it from being completely butch. And that’s good. It means their muse can choose to look like a total activewear badass, or a cute pixie if she chooses. We’re sorry to beat it into your head, but we really love the idea of a strong women. Maybe it’s a feminist calling, but we love collections that convey women as strong, and without stereotype. They same goes for mens fashion, which is actually more sexist in many ways.
Always digressing! Anyway, it’s a nice departure from the typical expectations of an Italian fashion brand, and shows the world that Italy is beyond loud patterns, tight silhouettes, and flamboyant personalities. Italy can do street. Now, creative directors Tommaso Aquilano and Roberto Rimondi have to distinguish themselves a some more. The collection was solid, but it’s not without it’s problems. The main issue being that they fall into the street style stereotype trap. Great another anorak, but how about something new? Next there are a few throw away pieces, like their skirts: tired and boring. But really, we’re still drawn to the collection, and we’ll keep an eye on Aquilano and Rimondi’s baby.